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FOR IMMEDIATE RELEASE
 KIDNAPPED
How Irresponsible Marketers Are Stealing The
Minds Of Your Children
Children Are Sitting Ducks in Today's High
Powered World of Commercialization
According to the American Psychological Association,
the advertising industry targeted our nation's children and teens with over $12
billion of advertising in 2004 alone. As childhood obesity rates
skyrocket, children are watching close to a thousand hours of television every
year, nearly 70% of which has some sort of sexual content. And nearly 80%
of the video games children play promote violence as a form of casual
entertainment.
America's children are under assault, and a new book
from product development specialist Daniel S. Acuff, Ph.D. and educational and
media psychologist Robert H. Reiher Ph.D.
will help parents better protect and nurture their children in the face of our
consumer society's mounting threat. In Kidnapped:
How Irresponsible
Marketers are Stealing the Minds of
Your Children, Acuff and Reiher explore the
developmental stages from birth through adolescence, detailing specific dangers
at each stage and indicating what kinds of messages, products, and activities
can nurture, rather than harm, our nation's youth. Concerned parents,
educators, and marketers will learn:
- 12 brain-based learning principles that guide
child development
- 15 developmental "blind spots" that make children
sitting ducks for advertisers and marketers
- The impact of repeated violence in media and video
games
- Why older teens are so susceptible to depictions
of violence, sexuality, and substance abuse
- Techniques for helping children become more ad-
and media-savvy
- Strategies for ensuring child safety on the
internet
- Specific approaches to combat materialism and
commercialism in our young people
In Kidnapped, parents and educators discover how
to recognize and combat unethical practices, while retailers and marketers learn
how to provide healthier and more positive products and programs for our
nation's youth.
For More Information Contact:
Dr. Robert Reiher
E SMART Choice
746 St. Katherine Dr., La Canada, CA 91011
Tel: 818 952-2307
FAX: 818 790-5477
e mail:
rreiher@aol.com
Consulting Web Site: esmartchoice.com
Product & Program Web Site: esmartmoments.com
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